IMPORTANT METRICS DEVELOPERS MISS WHEN MAKING GAMES – USER ENGAGEMENT AND RETENTION

You might be aware that user engagement is not just another marketing gimmick. It is a survival approach in the wild digital marketing world, as well as a way for your company to stay afloat.

Almost every day, a new app is launched. With some, we see the hype, but after some time, they vanish. This pop and fizzle are because most game development company forget the importance of user engagement during the game development process. 

With billions of desktop and mobile apps as well as a higher expectation for a user-friendly interface, user retention and app engagement are vital in converting a first-time, curious user into a long-term active user.  

Speaking of retention and engagement, there is no clear distinction between the two in marketing apps. They instead complement and also sometimes interchange with each other. You might have your vision, but retention is often all about working with a current user base, which in turn involves a particular strategy and techniques to get them back.   

To some extent, user retention is difficult to achieve. The mobile gaming app market is brimming with applications, and with each day, they are skyrocketing. Like it or not, but for your own good, you must fight for your user retention.

Before we dive deeper into the strategies to boost user engagement and the tools used in user journey mapping, it is vital to understand what it is and why it is important for any web or mobile apps.

You may also read about: Fundamentals of game design & development

WHAT IS USER ENGAGEMENT?

A user engagement simply means the number of users who are consistently engaged with your product over a given period. It measures whether the users find your product valuable or not. It is a significant factor of business success or failure…Read more- IMPORTANT METRICS DEVELOPERS MISS WHEN MAKING GAMES – USER ENGAGEMENT AND RETENTION

BUILD INTERACTIVE VIDEO GAMES WITH AR & VR TECHNOLOGY

The Market for AR and VR for Gaming is forecast to reach $11.0 billion by 2026, growing at a CAGR of 18.5% from 2021 to 2026. The market is driven by the growing popularity and integration of AR and VR technologies in mobile phones and other wearable devices. (Source: Industryarc)

The above statistic makes one thing very clear that the gaming industry along with the game development company has seen tremendous growth over the past few years and predominantly smartphones are the major cause behind it. It wouldn’t be wrong to say that the industry owes its expansion to the smartphones that have given the users the flexibility to play anywhere and at any time. Augmented reality and Virtual reality are a user-focused technology that does amazing things and let’s people indulge in experiences that bring imagination to life. One can’t help but wonder about the experiences it provides its users to interact with the digital world by commingling the real world with the virtual.   

You may also read: Future Of Smartphones With Increasing Dynamic User Experiences

There are a lot of big investments happening in these commercially feasible technological advances and the percentage for this is just expected to grow in the coming years. As regards, there are many reasons behind businesses showing strong confidence in Augmented reality and Virtual reality, few of which we will discuss going forward. But for those of you who are new to this subject, let;s first understand what these terms actually mean…Read more- BUILD INTERACTIVE VIDEO GAMES WITH AR & VR TECHNOLOGY